Competitor Research

Competitor research is entirely legal and ethical, and it focuses mostly on the external business environment. The information you receive will be educational to the point that you can use it and take action on it. Competitor benchmarking includes relevant and specific facts and information. This data will be from a perspective that can help you to foresee developments and events within your industry. 

There are different types, or categories of competitive intelligence, which focus on specific areas. Strategic intelligence is designed to look into the future, generally over the course of a few years. It also focuses on the different factors at work which will affect a business. Tactical intelligence targets decisions that are made in a shorter time frame. Tactical intelligence helps to boost sales, general and focuses on market-related questions like location, promotion, price, and product. 

We can help you to develop business or corporate unit strategies, benchmark other organizations, assess and analyze the effectiveness of product messaging and market positioning, and more. We can also help you to plan and anticipate future events, such as disruptions and opportunities. You will be able to strengthen your competitive strategies against one or multiple different competitors in your industry. The data we can give you will also help you to plan for a new market entry or product launch.